Kitchen Essential: Brita Stream Pitcher

This is a sponsored post written by me on behalf of Brita at Target for IZEA. All opinions are 100% mine.

As if you need another reason to make a Target run this week, the Brita Stream Pitcher just launched and I'm telling you it's earned a spot on your shopping and kitchen essential list. The filter-as-you-pour system makes drinking pitcher-filtered water a breeze. And you don't have to wait for what seems like forever for the water to filter through. Now, you can skip drinking straight from the tap and get water from a BPA-free 10 Cup filtration pitcher 10x faster than other leading pitcher systems. Fill, Pour and Go in an instant. The filter actually helps reduce copper, mercury, cadmium and the dreaded chlorine flavor so it doesn't taste like you're drinking anything other than just great clean water. Yep, I'm one of the weirdos who actually LOVES the taste of water. If only I remembered to drink it more. But that's for another time. 

One of my favorite extra features of the pitcher is the electronic filter-replacement indicator, it lights up and indicates when it's time to change the filter, which, according to the packaging is about 2 months for the average family use (about 40 gallons). It's green when it's at 100% and let's you know when it's getting close to changing time with an orange or red light later on down the road. The filter is super easy to change that honestly even my 5 or 7 year old could do it without a problem. Just press the filter in the cage until it clicks and voila! It's installed.

Now that the pitcher doesn't need the top reservoir space, it makes for a compact, small-fridge friendly essential- it even fits on the door. The controlled pour top makes it super user friendly when it comes to filling up gym bottles, ice cube trays and our French press (yep, now our coffee gets the special, filtered-water treatment). 

With a $29.99 price tag it's not a huge splurge, especially when we find ourselves dropping a couple hundred dollars on routine toilet paper runs at Target. Or is that just me? I mean, I totally had to have those side tables on my last trip (you know, to put the toilet paper in). It's never just one thing, and we all fall victim to it.

So, do I think the $29.99 for the water filtration pitcher is worth it? I think so and I'm tempted to buy another one just for backup. Aside from the grey, it also comes in a cute turquoise color so I'm pretty sure I need that brightening up my fridge and countertop. I mean, it also doesn't hurt that the replacement filters for the Brita Stream Pitcher run about $16 for a pack of 3 (6 months), which is actually pretty reasonable and cost efficient especially when talking about replacement filter expenses. I remember paying upwards of $50, years back for a replacement on a previous fridge water system that needed to be changed at about the same time, so this is for sure a steal when put in comparison. 

Who else is all about filtered water pitchers? Go ahead, check out the Brita Stream Pitcher, now Available at Target.